
Embedded Systems & IoT
Firmware that gets your product out of the lab and into the field — reliable under real conditions, updatable once it ships, and documented well enough that your own team could take it over tomorrow.
Client success
Don't just take our word for it. Here's what our partners say about our straightforward approach and dedication to their success.
The problem
Embedded products rarely fail on the silicon. They fail on schedule, in the field, or at certification — and the cause is usually a decision made early in the software.
The board is finished, the enclosure is tooled, and the product cannot ship because the firmware is unstable, the drivers are half written, or nobody can reproduce the field failure.
Without reliable over-the-air updates, every fix becomes a truck roll or an RMA. A single security patch turns into a logistics project.
It works on the bench and misses deadlines in production. Without a real-time architecture, latency problems appear exactly when the device is busiest.
Code written to prove a concept rarely handles brownouts, flash wear, certification requirements or a decade in the field. Rewriting it late is the expensive path.
Our engineering expertise
Constrained memory, tight power budgets, unreliable networks and hard deadlines — the environment embedded software actually lives in.
Connected devices that talk to the cloud reliably and securely — including on flaky networks, where the hard part is what happens when the connection drops.
Optimised C and C++ written for your specific microcontroller, tuned for the two constraints that decide product viability: power draw and memory footprint.
Deterministic behaviour for applications where a missed deadline is a failure, not a slowdown — motion control, safety interlocks, industrial automation.
Peripheral drivers, board bring-up and the low-level plumbing that makes a custom PCB behave like a finished product rather than a dev kit.
Update infrastructure that lets you ship fixes and features to devices already in customers’ hands, with staged rollout and automatic rollback on failure.
The layer humans actually touch — on-device HMI, companion mobile apps and the web dashboards operators use to run a fleet.
Send us the board, the constraints and the symptom. We will tell you what we think is happening and what it would take to fix — before anyone talks about an engagement.
What you get
The measure of embedded work is what happens after the device leaves the building.
Firmware treated as a deliverable with a date, not an open-ended research task — so hardware stops waiting on software.
Watchdogs, fail-safes, brownout handling and logging built in, so failures are recoverable and diagnosable instead of mysterious.
Signed over-the-air updates turn a field defect into a deployment rather than a recall.
Efficient firmware often means a smaller MCU, less memory or a smaller battery — savings that repeat on every unit built.
Design records, test evidence and traceability produced during the build, not reconstructed under deadline pressure.
Telemetry and dashboards that show what your devices are actually doing once they are out in the world.
How it works
Power, timing and cost decide what is possible. We establish those before writing the code that has to live inside them.
We start with the physical reality: target MCU, power budget, timing deadlines, connectivity, certification path and unit economics. Those constraints drive every later decision.
Firmware architecture, task and interrupt design, and board bring-up — proving each peripheral works before feature work begins on top of it.
Features built in short cycles against real hardware, with automated tests on host and hardware-in-the-loop testing where it matters.
Stress testing, power profiling, timing analysis, fault injection and long-duration soak runs — finding the failures before your customers do.
Manufacturing support, provisioning, OTA infrastructure and monitoring, plus documentation your own engineers can pick up and own.

Built for the real world
Bench conditions are generous. We validate against the conditions your device will actually meet — dropped connections, brownouts, temperature swings and years of uptime.
Proof of work
Connected devices, operational platforms and the software that ties hardware to the business systems around it. Browse the full portfolio.
Check our workWeb & mobile
Customer-facing products built to convert
Operations
Internal platforms replacing spreadsheets
AI systems
Automation wired into real workflows
Embedded
Firmware and connected devices in the field
Why WDF
Most embedded problems live at a boundary — firmware to cloud, device to app, prototype to production. Owning both sides of those boundaries is what stops them becoming somebody else's problem.
The same team writes the firmware and the cloud service or dashboard it talks to — so the interface between them is designed, not negotiated between vendors.
Provisioning, calibration, diagnostics and update paths are designed in from the start, because retrofitting them after tooling is far more expensive.
If your power budget or MCU choice will not support the requirement, we will say so during scoping rather than discovering it three months in.
Source, toolchain configuration, schematics of the software architecture and test evidence are yours. Your team can take it over at any point.
Devices live in the field for years. We write firmware that can still be built, patched and understood long after the original project ends.
Power, timing and cost budgets agreed before development.
Source, toolchain and documentation handed over.
Soak, stress and power profiling on the actual target.
A real engineer, usually much sooner.
Common questions
What hardware and product teams ask us most before starting a firmware project.
We are a software and firmware team, so we work with your hardware — your PCB, your chosen MCU, your sensors. We collaborate closely with hardware engineers during bring-up and will flag design decisions that will cause software or reliability problems, but we do not take on schematic and PCB layout ourselves.
Something not covered here?
Tell us about the device, the constraints and where it is currently stuck. You will get an honest engineering read before any commitment.
Fixed-cost proposal. Full source ownership. Tested on your hardware.